Sending marketing emails? You may need DMARC but don’t make my mistakes.

A new requirement for anyone sending over 5,000 bulk emails per day hit on February 1st, 2024.

Google and Yahoo announced the requirement of having DMARC in place back on October 3, 2023.

For more details on all this, you can go here:

But DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. It’s a way of protecting emails you send out and keeping others from spoofing your email domain and giving you a bad name.

I made several mistakes when I heard about this DMARC requirement.

MISTAKE #1) I thought any email marketer had to comply, but I don’t send 5,000 emails a day. Now I know better!

MISTAKE #2) I made my DMARC policy setting too strict. I changed my  “p=none” setting after a couple weeks to “p=reject”. 

You are supposed to start with “none”, then after all looks well for several days, go to “p=quarantine” for several more days. You can then see if DMARC is accidentally marking your email as spam. 

You can then fix any of those issues. Then you can move up to “p=reject” to help prevent others from spoofing your email domain.

MISTAKE #3) I signed up with a DMARC service when I could just make a couple simple changes on my own. Thankfully the service I used gave me a refund on 11 of the 12 months of the annual plan.

So do DMARC if you must, or even if you send less than 5K emails, but don’t repeat my mistakes!

P.S. Check out this free report if you’d like to explore working from anywhere, online: