Sending marketing emails? You may need DMARC but don’t make my mistakes.

Trash can with crumpled papers by Steve Johnson via Pexels.

A new requirement for anyone sending over 5,000 bulk emails per day hit on February 1st, 2024. Google and Yahoo announced the requirement of having DMARC in place back on October 3, 2023. For more details on all this, you can go here:  But DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. It’s a … Read more

Most Email Fonts and Car Colors are Dull, Be Different!

Parking lot full of classic cars. Courtesy of Flickr and Bing Image Search.

Ever notice how boring most cars are colored? Look out on the roads and notice 99% of cars fall into one of these categories: Check out movies, TV shows, photos, and more from the 1950s to 1980s, and you’ll notice all the wonderful variety of car colors there was. Just take a look at all … Read more

How wide should your marketing emails be?

I’ll be writing about my journey throughthe wild world of online marketing. One question recently came up… How narrow should your emails be? How manycharacters wide should your onlinemarketing emails be? I hadn’t thought much about that. Variousemail experts have taught me to beware orlong paragraphs, but there wasn’t muchdiscussion on the width of an … Read more