Yes, it’d be nice if we lived in a utopian world where we didn’t ” judge a book by its cover”…
…but in the real world, covers and all other first impressions are critical.
Even online, digital information products see increased sales with virtual product boxes with attractive covers.
So a great cover is a way to get a prospect to take the next step of discovering more about the product.
Now covers can be taken to a new level. Just imagine a 3-dimensional cover that’s animated!