Judge a Book by Its Cover! It’s OK, Everyone Does It.

Photo of books on marble by ready made via Pexels.

Yes, it’d be nice if we lived in a utopian world where we didn’t ” judge a book by its cover”…  …but in the real world, covers and all other first impressions are critical. Even online, digital information products see increased sales with virtual product boxes with attractive covers. So a great cover is a … Read more

Contests Are Great for Publicity and Business, Just Ask the Frogs of Calaveras County

Photo of a frog by Pixabay.

Who doesn’t love a contest? Especially if you can win a prize and get bragging rights over others! Even better, contests can bring publicity and business to people, towns, cities, companies, and so on.  A famous contest in my backyard is the frog jumping contest of the “Calaveras County Fair and Jumping Frog Jubilee”. Amazingly, … Read more

The Content Creation Hack You Didn’t Know You Needed: PLR

Photo of license plates from video by RDNE Stock project.

There’s a way to buy ready-made, done-for-you products with unlimited rights to use as you want. Welcome to the world of PLR: Private Label Rights. This world is full of e-books, software, articles, graphics, and more that you can rebrand as your own. There are pros and cons to PLR… PROS: ✅Customizable ✅Quick ✅Affordable CONS: … Read more

The Top 3 Most-Watched YouTube Videos Ever…and Trends of Other Top Videos

Baby Shark Dance image courtesy of https://ijirst.org/.

“What are the most popular YouTube videos of all-time?” That’s what came to mind this morning, especially since videos are a powerful tool for online marketing. What can these top videos teach us? First, how do you find the top videos of all time? The best way I found was to go to YouTube.com and … Read more

My Mini-review of how AWeber handles links in emails

Photo of linked chains by Mike Bird via Pexels. https://www.pexels.com/photo/silver-chain-145683/

I appreciate what AWeber can do as an Email Service Provider (ESP)… …but… …there are several obstacles I’ve had to overcome. One of the latest is my attempts to put branded links into my emails. To properly use emails that show my domains like charlespolanski.com requires me to turn on click tracking. But then, any … Read more

Unlock the Perfect Fit: Discover Your Ideal AWeber Email Width with Columns

Photo of ancient columns by Pixabay. https://www.pexels.com/photo/low-angle-photograph-of-the-parthenon-during-daytime-164336/

I can still remember the walk up to the Acropolis. The final steps are through a reconstructed entrance of columns. But once you pass through them, the REAL columns stare down at you from the main attraction of the Acropolis… …The Parthenon! See the above image and jump to 21:07 of this video to visualize … Read more

Don’t set your emails too narrow like I did. This is a better way…

Photo of elephants great and small by Hu Chen on Unsplash.

Once again I learned the hard way when it came to email formatting. I had been advised by the training inside the John Thornhill Ambassador program to shrink my emails to a width of 35-42 characters. I determined a width of 37 characters worked best. But this was outdated advice!  There is now something called … Read more

A Great, Free Countdown Timer for your WordPress Landing Pages

Photo by Towfiqu barbhuiya on Unsplash

So what was that free countdown timer I mentioned in yesterday’s blog post??? Well, I needed a timer to work with WordPress since I switched my landing pages to it from Leadpages.com. It also needed to be an evergreen countdown timer.  “Evergreen” means every visitor gets their own countdown clock that starts with their first … Read more