Landing pages are essential to digital marketers. Leadpages.com was the landing page solution endorsed by Igor Kheifets, in his E-Farming Program. They worked pretty well but cost me $49 per month on the Standard Plan. (See their pricing here: https://www.leadpages.com/pricing) The Pro plan costs $99 per month. But If you can pay yearly, the price … Read more
Click tracking is critical to online marketing, especially if you’re doing Pay-Per-Click (PPC). Beware of bots, and other sources of fake clicks that will run up your costs and drive down your sales. ClickMagick was the solution to this recommended to me by Igor Kheifets, in his E-Farming Program. Click.org had also been recommended but … Read more
A man walks into a majestic office building with Independence Hall just 100 yards away. Independence Hall is where the Declaration of Independence and U.S. Constitution were debated and signed just over a century earlier. The man is about to create another document that’s as important to marketing as the Constitution and Declaration of Independence … Read more
You want to start blogging… but you’ve got blogger’s block! Semrush’s Blog has some great ideas to save you. Here are a few of my favorites: Here are those 121 ideas to break that blogger’s block: https://www.semrush.com/blog/blog-ideas Need more help? HubSpot has 101 blog post ideas built around marketing. Here are a few that caught … Read more
What do you wanna be when you grow up? Ever heard this question? Ever asked it? Well I remember it over the years. At various times I’ve wanted to be a starship captain, a firefighter, an astronaut, a physicist, and so on. By the time I was a senior in High School, I hadn’t a … Read more
February 15th, 1965… that’s when Canada’s iconic Maple Leaf Flag became their official flag. It turns 59 years old today! It’s instantly recognizable. A flag is a country’s most basic way to present themselves to the world. Simplicity and distinctiveness are powerful ways to persuade others. The Maple Leaf Flag has succeeded in persuading the … Read more
Got a killer product? Prove it. You can instantly build trust with potential customers through a bold, explicit guarantee. This flips the risk from them to you, showcasing your confidence in your offering. As legendary copywriter John Carlton says, “If you really have a good product or service, don’t balk at your guarantee.” Remember my … Read more
I just discovered a way to get free traffic to your blog. Michael Cheney discusses this website I’ll reveal shortly. It allows you to cite your blog post as a source to help journalists. Journalists are busy and have tight deadlines. You save them time by being a source. So what is the website? It’s … Read more
I’ve been slowly dragged into using AI over the past year. While I’m skeptical of all the hype, there are some areas that AI works well for me. It helps in brainstorming ideas for things like blog posts, lists, and answering complex questions a web search has trouble with. Here are the free tools I … Read more
It’s been 40 years since a gray-colored, nightmarish, “Big Brother” world was shattered by a sledgehammer wielding woman. With Super Bowl LVIII kicking off, let’s take a look back at this ad called “1984” that aired during Super Bowl XVIII. The commercial ended with: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see … Read more