You want to start blogging… but you’ve got blogger’s block! Semrush’s Blog has some great ideas to save you. Here are a few of my favorites: Here are those 121 ideas to break that blogger’s block: https://www.semrush.com/blog/blog-ideas Need more help? HubSpot has 101 blog post ideas built around marketing. Here are a few that caught … Read more
What do you wanna be when you grow up? Ever heard this question? Ever asked it? Well I remember it over the years. At various times I’ve wanted to be a starship captain, a firefighter, an astronaut, a physicist, and so on. By the time I was a senior in High School, I hadn’t a … Read more
February 15th, 1965… that’s when Canada’s iconic Maple Leaf Flag became their official flag. It turns 59 years old today! It’s instantly recognizable. A flag is a country’s most basic way to present themselves to the world. Simplicity and distinctiveness are powerful ways to persuade others. The Maple Leaf Flag has succeeded in persuading the … Read more
Got a killer product? Prove it. You can instantly build trust with potential customers through a bold, explicit guarantee. This flips the risk from them to you, showcasing your confidence in your offering. As legendary copywriter John Carlton says, “If you really have a good product or service, don’t balk at your guarantee.” Remember my … Read more
I just discovered a way to get free traffic to your blog. Michael Cheney discusses this website I’ll reveal shortly. It allows you to cite your blog post as a source to help journalists. Journalists are busy and have tight deadlines. You save them time by being a source. So what is the website? It’s … Read more
I’ve been slowly dragged into using AI over the past year. While I’m skeptical of all the hype, there are some areas that AI works well for me. It helps in brainstorming ideas for things like blog posts, lists, and answering complex questions a web search has trouble with. Here are the free tools I … Read more
It’s been 40 years since a gray-colored, nightmarish, “Big Brother” world was shattered by a sledgehammer wielding woman. With Super Bowl LVIII kicking off, let’s take a look back at this ad called “1984” that aired during Super Bowl XVIII. The commercial ended with: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see … Read more
I made a major goof when looking for the ideal email width. I went from 42-characters wide up to 54 characters and now I’m back all the way down to 37 characters!. Why the switch? I finally tested my emails on my cell phone! Always be testing! I use AWeber to send marketing emails. It’s … Read more
A new requirement for anyone sending over 5,000 bulk emails per day hit on February 1st, 2024. Google and Yahoo announced the requirement of having DMARC in place back on October 3, 2023. For more details on all this, you can go here: But DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. It’s a … Read more
It’s scary how expensive online photos can cost. Just do a search at https://www.gettyimages.com/ . A boring old photo of a desk starts at $175 and there’s still a load of limitations on how you can use the photo. I can’t show it to you here because it’d cost too much! Here’s a link though: … Read more