Split Testing: the Scientific Method for Marketers

Photo of a Banana Split by Eiliv Aceron on Pexels: https://www.pexels.com/photo/banana-on-a-white-ceramic-plate-6895879/.

Today I’m combining science with marketing, specifically “Split Testing”.  That gave me an excuse to post an image of a delicious banana split! Plus I’ll be mentioning “monkeys” soon and monkeys love bananas! Marketing can be seen as an art form that works with humans on an emotional level. But there are parts of marketing … Read more

Update: My Hackers Keep Trying But Are Tiring

Attempts to login to my WordPress site over time.

Hackers are still trying to login to my website. I’m sure they have more valuable targets than a humble little WordPress blog. But I put stricter login settings since my last update on February 25th, 2024. Look how those failed login numbers have been going down! Another issue I have are spam comments on my … Read more

Dune, Godzilla, and Bang For Your Buck

Photo of a Godzilla statue by Markus Winkler (https://unsplash.com/@markuswinkler ) on Unsplash (https://unsplash.com/photos/black-and-gray-robot-statue-FkBq77D7y14)

Thirty minutes into sitting in my movie theater seat, Dune: Part Two finally began. There were 30 minutes worth of commercials and trailers beforehand! They even played an Army National Guard commercial a second time, near the end, before playing a trailer for a Kevin Costner film “Horizon: An American Saga – Chapter 1”. Hollywood … Read more

Good Luck Predicting Stocks…But Look at the Dune-Bitcoin Trade!

Post by Gabor Gurbacs (@gaborgurbacs) on X about Dune and Bitcoin! https://twitter.com/gaborgurbacs/status/1764773928516403317

Today I get to see Dune: Part Two! I love Science Fiction and this is the first movie I had to see in a movie theater in a long time. The last one also had a colon in the title and starred Tom Cruise. It had a ridiculously long title… Can you recite the full … Read more

The Oscars are turning 96, but the Annies just turned 51! But, what are the Annies???

Photo of a cartoon showing in a movie theater by Tima Miroshnichenko: https://www.pexels.com/photo/cartoon-movie-showing-on-theater-screen-7991579/

The 96th Oscars are coming up next Sunday, March 10th, 2024. But another awards show just turned 51 on February 17th. They’re known as the Annie Awards. These awards focus on the best animation of the previous year. Check out the latest winners and more here:  https://annieawards.org/winners The ceremony was held in beautiful Royce Hall … Read more

After 46 years of Microbreweries in Northern California, we now have Micro-Wineries!

Photo by Pixabay: https://www.pexels.com/photo/grapes-45209/.

My trusty Idea Book is always near if I get a crazy idea. My latest was “Could I create my own tiny winery out of my home.” Could I even grow my own grapes in the yard or even inside the house?  I was inspired by a whole course on growing your own profitable mushroom … Read more

AI is Also Coming for Audio: AI Speech & AI Music Are Here.

Microphone image by NikolayF.com from Pixabay.

AI began to gain publicity by handling text prompts and responding with text. Then I started to see amazing AI-created imagery from something called Midjourney. Check out their showcase of art here: https://www.midjourney.com/showcase. Then AI started to come for full video creation. OpenAI’s video generator Sora started to recently make news. But lesser known are … Read more

Judge a Book by Its Cover! It’s OK, Everyone Does It.

Photo of books on marble by ready made via Pexels.

Yes, it’d be nice if we lived in a utopian world where we didn’t ” judge a book by its cover”…  …but in the real world, covers and all other first impressions are critical. Even online, digital information products see increased sales with virtual product boxes with attractive covers. So a great cover is a … Read more

Contests Are Great for Publicity and Business, Just Ask the Frogs of Calaveras County

Photo of a frog by Pixabay.

Who doesn’t love a contest? Especially if you can win a prize and get bragging rights over others! Even better, contests can bring publicity and business to people, towns, cities, companies, and so on.  A famous contest in my backyard is the frog jumping contest of the “Calaveras County Fair and Jumping Frog Jubilee”. Amazingly, … Read more